Digital marketing is a part of marketing suppose you want do your product marketing then how you will do that you can ad on TV or newspaper also bill board ad or in website ad, you can do sponsorship, you can too distribute your pamphlet and many more ways so whenever you choose a channel digitally for marketin gthen that is known as digital marketing.
So what is digital channel digital channel means you tube ads, website promotion,so basically you can track people as how much of them are watching which all TG are watching you which need you are able to fill and which not, percent of conversion is coming,how much of people is liking your content and how much finding your market is just a waste of time and with this you can change fastly.
For example I put a board in expensive location and the costing comes is 2-3 lac per month and after few days you realized I invested in a wrong place and now you can’t do any thing and you have to pay for that in fact you need to be there at least for 6 months because you made a contract with them,but in digital marketing there is nothing like that you can experiment your market properly without investing much you can ran a ad for two days and see if conversion is coming then you can proceed further or try something else and by this you will be able to have a solid market plan also there is one more advantage of digital marketing normally you put ad on a bill board and design a pamphlet and you don’t know who one is receiving the pamphlets.
In traditional marketing there used to be a huge reach but you don’t know if your target audience is receiving or not and how much you are getting a conversion by doing this and you marketing plan is getting successful or not you can’t track your progress but in digital marketing you can track suppose I had ran a ad on google adword, google adword means all the google partners you see ad in you tube beside the video,before the video you see ads on website,in google search engine all these are google adword parts.
One of the interesting thing about google adword is whenever you execute a marketing campaign then it will ask you about your target audience which website they want to land,there age group there likes male or female and many more feature , digital marketing is a part of marketing if you did not know about segmentation,targeting,position,need want then it would be difficult to do digital marketing In our country there is a trend that there is a scope in digital marketing, so do that without clearing the basic so you need to have a marketing knowledge if you know about marketing then only you will able to do digital marketing.
There is a huge scope of digital marketing and it is believed that by the end of 2020 there will be a increase of this industry 5 times this will be the biggest industry in the market.
Think you may buy it one day and so they are investing on you but in traditional market you don’t know all this process in traditional market customer sales service will work, you took someone number and you are pitching to them to use there services but here you did not need all these things and no telephone drama, just run a campaign and it will run automatically and within a less budget so with this introduction of digital marketing ends here hope you understand this.